Reasons You Need a Mobile Friendly Site
Like many business owners, you may not be sold on the idea of sinking extra money into mobile website development. It’s natural to be cautious about devoting part of your marketing budget to such endeavors. In this case, though, it’s well worth it. A few reasons to invest in the development of a mobile friendly site include:
Visitors are Motivated
People who visit websites with their mobile devices are usually on the go and trying to find specific information quickly. Whether they just need the phone number for your business or want to quickly see if you have what they need, being available to them is crucial
Smartphone Users have Money to Burn
Studies have shown that smartphone users tend to be wealthier than those who use regular cell phones. They have more money to spend, so shouldn’t they spend it on your goods and services? Without a first-rate mobile presence, you’ll be handing their business to the competition.
Different Needs for Different Devices
A site that’s strictly developed for regular Internet browsers isn’t going to render properly on mobile devices – if it renders at all. People aren’t going to sit around waiting for a site to load. If it doesn’t load immediately and isn’t easy to navigate, they’re going to move on to greener pastures. Wouldn’t you?
Is a Separate Mobile Site Necessary?
People often wonder whether they need separate mobile versions of their existing websites. We don’t think so. In our experience, responsive web design, which makes it so that a single site adjusts to accommodate different devices and screen sizes, is the way to go. Google agrees and recommends it for superior search engine optimization. Making this work involves laying the right groundwork in advance, but the extra time and expense of setting it up is well worth it in the long run.
Another option is to have one set of HTML code for a site and separate style sheets for different devices. When a site is accessed, the appropriate CSS style sheet is pulled up to ensure proper rendering. A little less advance preparation is required for this option, but it’s not as graceful as responsive web design.
The third option, having a separate mobile site, is also the least practical one. In this case, the URL for your mobile site will be different, so visitors will have to be redirected from the main site when trying to access it from mobile devices. Because there are technically two separate sites, twice the work and upkeep are involved.
What about Mobile Apps?
Mobile apps are all the rage, but does it make sense to have one developed for your business? It does if your customers have a genuine need to access your content around the clock and on the go. An even more important question to ask yourself is whether they ever need to access your content while they’re offline. An app would make that possible. If you have a great idea for a utility or game to offer customers and prospects, an app is the ideal way to go.
Our team will assess your mobile website needs to determine whether or not an app makes sense. If so, we’ll develop one that will bring value to your customers and increased success to you.