Drastically improve your online sales success.
Depending on the goals that you have in place for your small business website, we will put some or all of the following techniques to work for you:
Social Media Marketing
From integrating social media profiles with your small business site to interacting with your target audience on the most popular social media formats, we’ll harness the power of social for the benefit of your business.
Online Reputation Management
Whether your online reputation is less than stellar or you’d just like to turn over a new leaf, we can make it happen quickly and affordably.
SEO and PPC
Through a strategic combination of search engine optimization and pay-per-click advertising, we’ll drive targeted search engine traffic to your site to increase your odds for success from the very start.
People still use email every day. Put those names and email addresses to work for you with our first-rate email marketing services.
Driving targeted traffic to your site is a lofty goal, but it’s not enough. Making sure people convert after arriving is critical to the ongoing success of your small business.
Your One-Stop Online Marketing Service
Whether you’re familiar with all of the above strategies or not, you can count on us to put them to work for your small business site in the most effective and profitable way possible. Along the way, we will track down your target audience and assess demand for your products and services. We’ll then make the most of that demand by engaging in strategic online marketing techniques. Online marketing only works if it acknowledges the entire cycle, which begins with attracting the right people to a site and ends with converting them to customers. Actually, online marketing never truly ends. After converting a visitor to a customer, the ultimate goal is to keep them coming back for more. Our online marketing services are geared to do just that.
Our Online Marketing Process
We begin our relationship with every new customer by relying on a tried-and-true online marketing process. However, we adjust this process as needed to suit the needs of each individual customer.
The first step is developing a clear online marketing strategy. Our team will learn everything it can about your business, and we’ll gain a clear understanding of the competition too. This knowledge will lay the groundwork for developing a clear, effective online marketing strategy.
From there, we will identify the kinds of users who are most likely to convert to customers and work on attracting them to your site. Getting large volumes of traffic isn’t enough; it has to consist of people who genuinely want what you’re offering.
Increasing Conversions and Retaining Customers
Our team will design your site with the goal of converting as many visitors to customers as possible. Each page will be designed to encourage visitors to perform specific actions. Once the conversion process is complete, our marketing efforts will shift over to bringing those customers back again and again.
When people arrive at your site, do they know what to do? If there’s any confusion at all, they’re going to seek greener pastures. Our conversion optimization services are designed to do away with this vexing problem by:
We’ll add elements to your site that will make people feel confident about your company’s ability to give them what they want.
People need to see that your site delivers on its promises. If they arrive to find something completely different than what they’d expected, they won’t convert.
Optimizing Calls to Action
Effective calls to action are absolutely essential when it comes to successfully converting visitors into customers. It’s easy to go overboard or to mishandle them in other ways. We’ll improve your calls to action for maximum results.
Our Conversion Optimization Process
Our first-rate conversion optimization process turns traffic into sales. As with all of our tried-and-true processes, we customize it to suit the specific needs and goals of each client. However, these steps form its backbone:
When the typical visitor lands on a page on your site, how is he directed there? Is he landing where he should? Specific products and services need unique landing pages, and our team will assess your site to determine whether or not that’s the case.
Landing Page Optimization
We’ll optimize your existing landing pages and create new ones as needed. They should be concise, simple and to the point.
Improve and Enhance Calls to Action
Do your calls to action coordinate with the themes and goals of your website?
Add Elements that Increase Trust
When people trust your company, they’re more likely to become customers.
Fine-Tune Requests for Information
Being overly aggressive can be the kiss of death. Give people the information that they need when they need it, and create a fan before you create a customer.
Remove Distracting Elements
A clean, simple design wins every time when it comes to designing sites that convert visitors to customers.