How does Search Engine Optimization Work?
There’s a lot of buzz out there about search engine optimization, or SEO. What’s it all about?
Keyword Analysis and Selection
No SEO campaign will work if the right keywords aren’t selected from the start. The appropriate keywords will be the kinds of words that are used by your target audience. Our team knows how to put ourselves in your ideal customer’s shoes in order to pinpoint effective keywords.
On-Site and Off-Site SEO
The content on your site needs to be relevant. Using the right keywords helps a lot. We’ll use on-site SEO to optimize the content on your site so that it includes the correct keyword densities. There’s work to be done off of your site too. Link building is a key example, and our team knows how to generate relevant, high-quality backlinks for websites in all niches.
Website Architecture Optimization
Is your site designed to play nicely with the major search engines? Its overall structure has a profound impact on its ranking potential. We will analyze the structure of your site and optimize it in a way that ensures the healthiest and most visible ranking.
Google continually tweaks and updates its algorithms to bring the most relevant search results to users. SEO is only effective when the company performing it is on top of these changes. Therefore, effective SEO never ends. We will continually analyze your site to ensure that it’s performing optimally on the major search engines.
Why We’re the SEO Experts
Plenty of companies out there bill themselves as search engine optimization experts. It’s easy to give yourself that title, but actually proving it is something else entirely. We’re the ideal choice for effective SEO because:
We have Experience
Our team is made up of professionals who have worked in SEO for years. They’ve been through it all, and they know what works. That kind of experience can’t be artificially created, and it’s absolutely priceless.
We Know Google
Many SEO companies forge ahead with whatever they’d like to do regardless of Google’s requirements. This is reckless and can make a site’s ranking plummet. Our team knows Google and stays on top of new developments.
We Never Engage in Black-Hat SEO
Black-hat SEO techniques, which are used to try to game the system, can get your site banned from the Google search engine results pages. We strictly stick with above-board, white-hat techniques.
We Keep You in the Loop
You want to know how your money is being used, and we report to you continually to ensure that you do. We’ll keep you apprised of our progress every step of the way.
We Know the Value of Content
High-quality content makes for effective SEO. We know that, and we put a top priority on filling clients’ websites with exceptional, carefully optimized content.
We are the Complete Package
Many companies are one-trick ponies and only offer SEO. Our team can handle all of your online marketing needs, from developing a site for you to promoting it across the Internet.